Marketing a product or service through article marketing is not difficult at all.  Passing
class on the hit game show “Are You Smarter Than A 5’th Grader” is difficult.  Article
marketing is actually around the third grade level, but no conclusive tests have proven
that.

Article marketing is a superior way to leverage the popularity of other websites and
directories. Article marketing is giving away content that contains links to a landing page
of your choosing.  Your content then trickles throughout the internet being read by
potentially millions of people… the fruits of your article marketing’s labour.

Article marketing can be used to accomplish many things.  For example, if you want to
attract users to your site who are researching your product, the article used in your article
marketing campaign could be titled “7 Things You Need To Know Before Buying XYZ.”
This is how article marketing attracts the right people to the right pages on your site.  At
the end of the article they will see your signature line that may read;

“John Smith Is A Contributing Writer For XYZ.com, The Leading Source For
Information On XYZ’s.  If You Are Thinking Of Buying XYZ, Visit XYZ.com First.”

You can see the effectiveness of article marketing when you begin writing your signature
line.  It is the encapsulation of the desired action for the reader.  In fact, article marketing
can be closely related to pay per click advertising.

In pay per click advertising you write a text ad that is displayed on web pages based on
the keywords.  Article marketing works a little differently in that the “text ad” is placed
in the content itself, and the content is posted to potentially thousands of sites for free.
The exposure that you receive from article marketing can be worth the equivalent of a
$4,000/month pay per click advertising budget.

Article marketing is actually more effective than pay per click.  Article marketing places
your links in the content, which makes it 74% more likely to get clicked than a pay per
click ad… And article marketing is free.