How To Leverage The Power Of The People For Your Business:

It is fascinating what the information age has exposed.  Since the first commercial inception of the internet the people have created the largest depository of information in the history of the planet… And we have done it in less than 15 years.

This is due to the power of the “Wiki.”  The power of the wiki refers to the power of the combined resources of a community.  What’s incredible are the benefits to using this power for your businesses growth.

One of the greatest leveraging of the wiki I have ever seen came from a radio station in western Canada (although I’m sure others have used this technique).  The station offered a prize of $50,000 for the single best advertisement anyone implemented.  This was open to the entire city, and there were very few rules for the advertisers to adhere to.

Guess what happened.  The entire city was lambasted with advertising.  There were giant banners made from 40+ giant sheets hanging over overpasses.  There were entire high-rise building covered in advertisements.  It was insane.  Assuming you could get the proper permits to even pull off all these advertisements on your own, an internally created campaign of equal proportion would’ve cost millions of dollars.  Instead, it cost a measly $50,000.

Viral marketing on the internet works similarly, but with minor differences.  Basically, any advertising campaign that has a goal of being distributed or passed along by members of the community constitutes a viral marketing campaign.

Most traditionally, online marketers have opted to “Give-Away” e-books.  Inside these e-books are countless affiliate offers and back-links to products.  Some of the really bad campaigns are basically sales letters that are in PDF format, and being sold as “A Valuable White Paper Report.”

You can get creative when determining your own viral marketing campaign.  Just look for opportunities to have your audience market for you.